I talked about the Clicker Leash a few months ago when it was introduced to the world - and now it's moved so far that the Obama's are going to be using one when they get their puppy in April. That is fabulous. That is what hard work and a good idea can get you today. And it's happening right here in Halifax, Nova Scotia -
Presidential Puppy Could Click with Canadian Invention
10:41 EST Tuesday, March 03, 2009
HALIFAX, March 3 /CNW Telbec/ - When the Obamas welcome their new pooch later this year, they will have a powerful training tool at their fingertips thanks to Canadian entrepreneurs. The Clicker Leash Co., a Halifax company specializing in pet-friendly training tools was hand-picked by a Los Angeles-based PR firm to be part of the First Puppy Gift Box.
"We are honoured to be one of the 15 companies to participate in this opportunity," says company president Adina MacRae. The company's flagship product, the Clicker Leash, was selected from over two hundred other dogcentric items to be gifted to the Obamas in anticipation of the first puppy's arrival. "We just launched last fall and now we are heading to the White House," says Mac Rae.
"We are excited this exposure could help raise awareness about effective, pet-friendly training methods," adds Vice President Shannon Spruin. MacRae and Spruin developed the Clicker Leash to make humane methods more accessible to dog owners by simplifying clicker training, a technique that has exploded in popularity among top North American pet trainers.
First used with large animals in zoos and aquariums because of its efficiency and non-violent nature, clicker training has gained popularity among dog trainers since introduced in the early 1990s. "We hope everyone in the Obama family will want to take part in training and bonding with their new puppy," says MacRae. "We have tried to simplify the science behind clicker training so children as young as Sasha can help train the family dog in a safe way."
The Clicker Leash will be among gourmet, home-made meals, organic treats, canine aromatherapy candles and crystal necklaces for the lucky presidential puppy. WOW! Creations, the LA-based PR firm that organized the First Puppy Gift Box specializes in creating celebrity and VIP swag bags filled with high-end consumer products. Their swag bags have appeared at the Oscars, MTV Video Music Awards, Cannes Film Festival and the Emmy Awards.
For further information: Adina MacRae, firstname.lastname@example.org, www.clickerleash.com, (902) 405-8940